Year: 2024 | Month: February | Volume 69 | Issue 1Special
Peculiarities of the Formation of Investment Mechanisms in the Hotel and Restaurant Sphere in the Conditions of Global Transformations
Liliia Honchar
Liudmila Batchenko
Igor Komarnitskyi
Irina Verezomska
Yuliia Zemlina and Olha Danylenko
DOI:10.46852/0424-2513.1.2024.18
Abstract:
The problem of the formation of effective investment mechanisms in the hotel and restaurant sphere in the conditions of global transformations is a relevant and important aspect of the modern economy, taking into account the significant influence of the industry on the development of tourism and hospitality. The task of the research is to identify and analyze the main factors affecting investment behavior in the sector, in the conditions of rapid changes in technology, economic instability, geopolitical conflicts and global crises. The purpose of the study is to identify key investment trends and strategies in the hotel and restaurant market and analyze their effectiveness and resilience to global challenges. Special attention is paid to the analysis of the European hotel and restaurant market, which is characterized by a high level of development and competition, as well as unique cultural and historical features that shape the specificity of investment processes. The article outlines the main challenges and opportunities facing investors and how this affects strategic planning and investment management. Based on the research, it was determined that technological innovations are key factors influencing investment decisions in the hotel and restaurant business. The conducted analysis confirms that in the conditions of global transformations, investments in the hotel and restaurant sector require flexibility, an innovative approach and a deep understanding of market trends. The results of the study indicate the need for the development of new investment models adapted to changing market conditions and able to respond to the challenges of globalization, technological evolution and the growth of environmental awareness. Based on the received data, a number of recommendations have been developed for investors and managers of hotel and restaurant enterprises, which include investments in digital infrastructure, environmentally sustainable technologies.
Highlights
- The hotel and restaurant industry, facing global transformations and challenges like the Covid-19 pandemic, has actively adapted its investment strategies. Investments in digital technologies, sustainability, and innovative concepts have become crucial for survival and growth, reflecting the industry’s ability to innovate and respond quickly to changing conditions.
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